https://www.julesbrim.co.uk/blog daily 0.75 2026-02-10 https://www.julesbrim.co.uk/blog/geo-made-simple-how-to-get-your-content-seen-by-ai monthly 0.5 2026-02-10 https://www.julesbrim.co.uk/blog/time-to-say-goodbye monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/9277f466-97af-4458-9b6c-c425f097d937/Spotify+Exit.jpg Blog - Time to say goodbye? How to Create an Exit Sequence That Brings People Back - Here’s what they do brilliantly: It’s really easy to cancel your membership (not like the gym in Friends - showing my age there!!) They give you options to pause your membership They remind you exactly what you’ll be missing The final screen is a goodbye playlist with a hidden, but not super subtle message. This has stuck in my mind for a long time!! Spotify understands that people come and go, but they make leaving so positive that it’s easy to return when you’re ready. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/92ae7267-71bf-46a7-815d-b35a46fab681/Untitled+design+%281%29.png Blog - Time to say goodbye? How to Create an Exit Sequence That Brings People Back - Not sure how to craft an exit strategy that keeps customers coming back? I can help! Get in touch, and let’s create one that works for you. https://www.julesbrim.co.uk/blog/small-business-marketing-trends-for-2025 monthly 0.5 2025-01-08 https://www.julesbrim.co.uk/blog/how-to-ace-email-marketing-when-youre-time-poor monthly 0.5 2025-01-08 https://www.julesbrim.co.uk/blog/how-to-write-an-effective-christmas-marketing-email monthly 0.5 2024-11-21 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/9fbc8aba-0beb-445f-9952-68f8d91bd99c/CONC8550+LR+%281%29.jpg Blog - How to Write an Effective Christmas Marketing Email - Your audience is likely bombarded by emails at this time of year, and your subject line is your best chance of standing out in the inbox. Keep it short (4 to 7 words) Make it attention-grabbing Use emojis appropriately (1 or 2 will do) Feature the holiday theme. https://www.julesbrim.co.uk/blog/letting-your-customers-do-the-talking-the-power-of-user-generated-content monthly 0.5 2024-11-06 https://www.julesbrim.co.uk/blog/q4-countdown-5-top-tips-to-end-2024-on-a-high monthly 0.5 2024-09-04 https://www.julesbrim.co.uk/blog/how-to-sleigh-your-festive-marketing-campaigns monthly 0.5 2024-08-21 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/5e934bbb-dd85-4cc6-a0a3-f29ebd7c973a/1.png Blog - how to sleigh your festive marketing campaigns - When it comes to campaigns, we don’t always have to reinvent the wheel. Take some time to look at what worked well last year, was there an email that performed better than the others? Did a certain product sell quicker than others? What socials had the most engagement and reach? All of these insights will help you to piece together your plan for this year. It also helps you to understand your customer behaviour a bit more and target them with things that you know will resonate. E.g Targeting customers with comms about similar products / services to what they purchased last year, or with special offers if you know they are bargain hunters. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/a2eb91e8-120b-49a2-98ca-953f24a922a3/5.png Blog - how to sleigh your festive marketing campaigns - Using social to promote your Christmas campaigns is a no brainer, it’s cheap, has great reach and you can also run some paid ads to give your activity a boost if / when it needs it. Set some time aside to create a list of popular hashtags you can use over the coming festive season #FestiveVibes (make sure you capitalise each word to make it more accessible – Christmas is for everyone after all) If you have events running or just want to people to share their purchases and experiences of buying from you think about creating a unique hashtag that customers can use when sharing their content. This will help to increase your reach AND it will give you some lovely User Generated content you can repurpose throughout the campaign. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/7b839e8d-7abc-448a-b5eb-a0dd07245207/6.png Blog - how to sleigh your festive marketing campaigns - Hosting a Christmas shopping event is a great way to really showcase your products, build customer relationships, and create a brilliant customer experience that keep shoppers coming back for more. They can be open to all to help increase your brand awareness and create a bit of a buzz in your local community or you can use them as a reward for loyal customers. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/6821a752-a4bc-488a-8c3e-311b2ce81a43/Untitled+design+%281%29.png Blog - how to sleigh your festive marketing campaigns - Create Christmassy content that provides value to your audience. Think blog posts with gift ideas, DIY decorations, or festive recipes. Not only does this engage your customers, but it also positions you as a go-to resource for Christmas inspo. It also gives you lots of content to repurpose on your socials and in emails on the run up to Christmas, just make sure you add in calls to action where you can. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/8adb089e-fab1-4b2f-a2b4-942887829b6b/7.png Blog - how to sleigh your festive marketing campaigns - Using PR as a part of your campaign can help you to reach a wider audience. Pitch your festive story to local newspapers, radio stations, podcasts and influencers focusing on all the great reasons to shop with you (e.g sustainability, local produce, handmade, limited quantity etc). TOP TIP : Keep an eye out for gift guide requests on #JournoRequests on X or in your target publications, whilst some publications will have been doing call outs as early as July there is usually still some great opportunities in September to. https://www.julesbrim.co.uk/blog/small-biz-lessons-from-tv-show-storytelling monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/85f23b09-4543-4088-93b8-72919a40a35a/Kim+on+location.jpg Blog - Small Biz Lessons from TV Show Storytelling - As my life changed to include a husband and two small children, jetting off on location wasn’t a viable option for the wellbeing of my family. My first career pivot was setting up a luxury serviced accommodation business in Cambridge. I love the creativity, customer-service and organisation skills that my business demands of me. Through a chance encounter, my second business, Anderson Rossiter, morphed from simply offering virtual assistant support to working with small business owners to grow, develop and scale their businesses. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/c9b3b6fc-3b01-49ce-8e66-c5bcc9e7732c/First+dates+Hotel+Grierson+Award.jpg Blog - Small Biz Lessons from TV Show Storytelling - You might be forgiven for thinking that this series is about going on a blind date. And to an extent, you’re right. But what this series really sells you is love. It’s a universal theme that a large audience can connect to. This makes it easier to sell. https://www.julesbrim.co.uk/blog/3-ai-mazing-marketing-tactics-you-can-use-as-a-small-business monthly 0.5 2024-07-24 https://www.julesbrim.co.uk/blog/the-importance-of-brand-photography monthly 0.5 2024-07-15 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/1718801666092-O33DMGB6NP6RG4G44A7K/Crystal+Waters+COVID19+Business+Documentary+Series+Jemima+Willcox+Photography_-108.jpg Blog - How do you look? The importance of brand photography (and what makes a great photo) - Make it stand out Still from Crystal Waters COVID19 Business Documentary Series by The Willcox Collective https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/126a0f69-49c1-425b-bdcb-d9c5111638d4/Stock+image+example.jpg Blog - How do you look? The importance of brand photography (and what makes a great photo) - But (you knew it was coming)... They can do more harm than good for your brand image. In the age of AI, people want businesses to keep it real. 88% say authenticity is important when deciding what brands they like and support. Stock photos don’t do authenticity well. They’re generic by design, which means they lack originality and don’t always reflect your brand colours or feel. Using them can appear lazy, especially if a photo is unmistakably stock. Like, say, this: https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/1718801668890-YAOXWT4CGW87LJ12G1S7/VaiviaKalnikaitePortraitSessionwithTheWillcoxCollective-12.jpg Blog - How do you look? The importance of brand photography (and what makes a great photo) - The brief This is the what and why behind your photos. It defines your purpose and story and determines the type of shoot and photographer you need. You can create your own brief by answering the following questions: https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/1718801667587-LSAF4I0YF8PJVOZMKFHM/Keren+Joseph+Browning+2023+The+Willcox+Collective-2.jpg Blog - How do you look? The importance of brand photography (and what makes a great photo) - 2. The location Location sets the mood for your photos and adds narrative that connects with your audience. For example, if you’re an artist, using the art-filled backdrop of a studio will help your images feel creative. But if you want to show professionalism, a more neutral background is a better choice as it places the focus on you. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/1718801669148-716HVB5YXYKEDYNZ55I0/VaiviaKalnikaitePortraitSessionwithTheWillcoxCollective-4.jpg Blog - How do you look? The importance of brand photography (and what makes a great photo) - 3. The style Style is what gives your brand photos a consistent look and feel. Each photo should create the same impression. It should also work with all other visual elements of your brand. This means arranging wardrobe, styling and setting to complement each other, and your brand. Location plays a big part in the style of your photos (think about how adventure brands use mountains and forests), but you’ll also need to think about composition: Do you want to be more person or product-focused, or have a more lively, crowded approach with lots of things going on? What about lighting? Where possible, always try to shoot with natural light as this creates natural-looking photos. If you need to use artificial light, think about what mood you want lighting to create. Composition should also reflect your brand colour palette. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/1718801665798-8EH7OXIE8M4UNJOQ08KJ/Anna+Wood+Jux+Food+Studio+Headshot+Session+The+Willcox+Collective-3.jpg Blog - How do you look? The importance of brand photography (and what makes a great photo) - Whenever you have something to tell or something to sell: When you’re rebranding, updated photos will align visuals with your new look, strategy, and personality When you’re launching a new product, service, event, or website, good photos will say a thousand words If you or your brand has had a visual change, photos give you an updated image As your company grows, photos will keep team headshots and group photos relevant https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/1718801667542-WQSL0Z2RV1NG6OVL1N3J/VaiviaKalnikaitePortraitSessionwithTheWillcoxCollective-2.jpg Blog - How do you look? The importance of brand photography (and what makes a great photo) So, you’re ready to invest in brand photography. You’ve got a brief to hand and a location in mind. How do you find the right person for the job? First of all, ask your network for recommendations. Word of mouth is always the best way to find a photographer you can trust. And it’ll save you a whole lot of research time. https://www.julesbrim.co.uk/blog/5-simple-steps-to-increase-your-productivity-as-a-self-employed-human monthly 0.5 2024-07-01 https://www.julesbrim.co.uk/blog/5-budget-friendly-ways-to-market-your-business monthly 0.5 2024-06-14 https://www.julesbrim.co.uk/blog/crafting-compelling-stop-motion-content monthly 0.5 2024-05-08 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/0eea8d80-0c60-4421-9374-42ba255a7935/ezgif.com-optimize+%2810%29.gif Blog - Crafting Compelling Stop Motion Content: A Guide to Standing Out in a Crowded Social Media Landscape. 1. Purpose Before embarking on your content creation journey, clarity on your purpose is paramount. Ask yourself: What do you aim to achieve with your video? Whether it's showcasing natural ingredients, launching a new product, explaining product usage, or highlighting packaging for gifting, defining your purpose ensures your content resonates with your audience and avoids confusion. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/64cac18f-5934-4991-8664-e7bb73f4ad0d/ezgif.com-video-to-gif+%281%29.gif Blog - Crafting Compelling Stop Motion Content: A Guide to Standing Out in a Crowded Social Media Landscape. - 2. Product Once your purpose is established, selecting the right product to complement it is crucial. Whether it's flaunting natural ingredients, demonstrating product functionality, or emphasizing aesthetics, aligning your product choice with your purpose strengthens your message and enhances viewer engagement. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/045601a6-8c96-4c3d-baa2-ed2a04827d4c/Olive+%26+Frank-low.gif Blog - Crafting Compelling Stop Motion Content: A Guide to Standing Out in a Crowded Social Media Landscape. - 3.Play With purpose and product in mind, it's time to unleash your creativity and bring your content to life. Explore various techniques such as unboxing, flat lays, transitions, and (of course the best one), stop motion! The possibilities are endless! For instance, imagine animating your new range of t-shirts stacking up into a beautiful pile, allowing you to see each one individually AND look at them all together as a range in one snappy video. Experimentation is key to finding the perfect style that resonates with your brand and captivates your audience. https://www.julesbrim.co.uk/blog/how-to-create-loyal-customers-that-refer monthly 0.5 2024-04-22 https://www.julesbrim.co.uk/blog/social-inspo-for-may-24 monthly 0.5 2024-04-12 https://www.julesbrim.co.uk/blog/unlocking-global-success-marketing-your-small-business-internationally monthly 0.5 2024-05-03 https://www.julesbrim.co.uk/blog/green-growth-eco-friendly-marketing-strategies monthly 0.5 2023-11-27 https://www.julesbrim.co.uk/blog/steps-to-believing-in-yourself monthly 0.5 2023-11-01 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/d7a21dff-62cd-424a-9b1f-3aa8e9ece9ad/20200724-Screenshot+2020-07-24+at+15.32.20-01.jpeg Blog - Steps to believing in yourself - Make it stand out Kate Cherry - Arbonne Independent Consultant and Athena Regional Director https://www.julesbrim.co.uk/blog/small-biz-big-impact monthly 0.5 2023-10-24 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/178965ab-6fba-4f45-857d-cfc0c73e0702/influencer+.png Blog - Small biz, big impact – big brand tactics you can use for your small biz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/dabe3e43-c3f3-4b28-b8e9-9661a3aa788c/radio.png Blog - Small biz, big impact – big brand tactics you can use for your small biz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/6e1421ae-c744-4e8f-8afb-891925b08f1a/referral+.png Blog - Small biz, big impact – big brand tactics you can use for your small biz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/a229b3b0-9367-460d-a136-00dd5f1fb9f5/pr.png Blog - Small biz, big impact – big brand tactics you can use for your small biz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.julesbrim.co.uk/blog/3-easy-ways-to-make-your-marketing-more-inclusive monthly 0.5 2023-08-02 https://www.julesbrim.co.uk/blog/the-benefits-of-getting-to-know-your-ideal-customer monthly 0.5 2023-07-10 https://www.julesbrim.co.uk/blog/growing-yourself-your-business-and-your-network monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/0a080977-8a55-479b-baa1-56f41b032625/Kate+Cherry+Blog++Photo.png Blog - Growing yourself, your business, and your network - My name is Kate Cherry, and I run the Athena Network in Bedfordshire and part of Hertfordshire, we are a national business networking club for female professionals. We provide a nurturing, supportive environment for businesses to pass contacts, do business and learn together. However, when I started networking, I was a quivering wreck, a ball of nerves, and I’d had a top City job previously, so go figure! Networking provided me way more than I expected and was very different to what I expected. I also had to be someone very different than I expected, thank goodness! And I have found that my personal and professional growth through networking and creating a community of fellow professionals of a wide range of industries has overtaken any growth I had in my corporate life. https://www.julesbrim.co.uk/blog/5-tips-to-start-your-seo-journey monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/745958b3-ae4d-4867-beff-32886cbedacf/trends.png Blog - 5 tips to start your SEO journey The next step is to research keywords and see which ones are being searched for most often. There are many tools out there to help you do this, but start by getting some ideas written down first. Think about your idea clients and the problems you solve for them. What do you think they would type in to Google if they were looking for a solution to their problem. Use Google Trends to find out what searches are popular. This free tool allows you to track how popular certain search terms have been over time, including which ones have grown in popularity and which have decreased in recent years. You can also compare two search terms to find out which one could potentially generate more traffic to your website. Use Google Search Console to see what searches are bringing people to your website already and where you are showing up in search results. You can even check which individual pages are performing the best. https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/d757fc7f-8e60-43fa-9652-1a810b26d3e1/responsive+website.png Blog - 5 tips to start your SEO journey Improve Website Speed: Ensure that your website loads quickly by optimizing images & reducing large file sizes. A faster website will provide a better user experience and improve your search engine rankings. Fix Broken Links: Check your website for any broken links and fix them immediately. Broken links can negatively impact your SEO and lead to a poor user experience. Optimize for Mobile: Ensure that your website is responsive and looks good on mobile devices. With the majority of web traffic coming from mobile, it's crucial to provide a seamless experience for all users. Use 'Meta Data': Utilize page titles and descriptions (known as 'meta data') to let search engines know what your web pages are about. This information helps search engines index your content and display it in search results. https://www.julesbrim.co.uk/blog/content-ideas-for-april23 monthly 0.5 2023-03-29 https://www.julesbrim.co.uk/blog/a-brand-new-look monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/1678715618141-4LANKHOQ6AT4T0MAHNSR/Jules+Brim+Logo+Full+colour.png Blog - A brand new look https://images.squarespace-cdn.com/content/v1/635a584482189a0adf90758a/1678715618359-QJP7HSIJ5MD5VP3MZWTH/Marketing+Mixology+Colour+Logo+%281%29.png Blog - A brand new look https://www.julesbrim.co.uk/blog/an-intro-to-community-building monthly 0.5 2023-07-10 https://www.julesbrim.co.uk/blog/double-win-for-marketing-mixology-at-the-2020-uk-enterprise-awards monthly 0.5 2023-07-10 https://www.julesbrim.co.uk/blog/5-tips-to-develop-your-branding-for-your-ideal-audience monthly 0.5 2023-07-10 https://www.julesbrim.co.uk/blog/5-tips-for-getting-the-best-from-your-google-my-business-profile 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